SXSW 2025

When Your Digital Strategy Says More About Culture than Tech

Description:

Led by Ryan Taaffe (CEO of Barking Gecko Theatre) and Sam Hemphill (Director at Meeum), this session explores how digital strategy can reveal insights into organizational culture. Through a case study of Barking Gecko Theatre's collaboration with Meeum, the talk demonstrates that digital transformation challenges often reflect deeper cultural issues. Attendees will understand how resistance to change, digital literacy gaps, and departmental silos impact digital strategy execution and will gain practical tools to align digital initiatives with a supportive and agile organizational culture.

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Takeaways

  1. Digital strategies often reveal deeper cultural issues within an organization, not just technical challenges.
  2. Resistance to change and digital literacy gaps can hinder digital strategy execution and transformation efforts.
  3. Building a culture that embraces change and promotes collaboration is crucial for successful digital strategy implementation.

Speakers

Organizer

Elyse Maberley, Director, Meeum

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Workplace
  • Track 2
  • Level: Intermediate
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