SXSW 2025

New Voices in Luxury: can exclusivity be inclusive?

Description:

The luxury segment has long been a trendsetter, inspiring global consumers and businesses. While luxury has historically been about exclusivity and high profits, today’s challenges demand a shift. How will luxury brands maintain exclusivity in an era that values inclusion? How can luxury brands lead societal transformation, set trends, and inspire behaviours, given their influence? This session will explore the new consumers, those seeking diversity and humanized brands—and how luxury brands are adapting their strategies and narratives to meet these evolving expectations and values.


Related Media

Other Resources / Information

Link to The New Voices in Luxury institucional video: https://youtu.be/Js979nrYjwQ


Takeaways

  1. Understanding New Consumer Demographic: Insights into the evolving profile of luxury consumers who prioritize diversity, inclusion and purpose.
  2. Adapting Brand Strategies: Strategies that luxury brands are employing to align with new consumer values and expectations, focusing on belonging.
  3. Future Trends in Luxury: Key trends, challenges, and strategies for brands to stay relevant and appealing in a rapidly evolving market.

Speakers


Organizer

Cláudia Brandão, Consultant & Trainer, Seu Luxo Consultoria e Treinamentos Ltda.


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: DEIB
  • Track 2
  • Level: Advanced


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