SXSW 2025
Mastering the Journey to Premium Branding
Description:
Becoming a premium brand isn't just a goal—it's a journey full of strategic pivots and visionary steps. Many brands aim to elevate their status and create a lasting impact, but few truly understand what it takes. Join us for an in-depth session where leading brand marketers reveal the top strategies for transforming into a premium powerhouse. We'll explore the unique journeys of innovators in technology, hospitality, and food & beverage. This session will highlight actionable tactics to enhance product quality, leverage captivating storytelling, deliver unforgettable customer experiences, and execute strategic marketing. Discover how these essential elements can make the premium journey possible and remarkably successful.
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Takeaways
- What are the top tactics to boost product quality and transform your brand while navigating operational impacts?
- How can compelling storytelling and outstanding customer experiences captivate your target audience and drive business results?
- How do premium products create a halo effect that elevates your entire portfolio and boosts revenue?
Speakers
- Allison Stransky, CMO, Samsung Electronics America
- Connor Smith, Vice President, Masterbrand Strategy & Awareness, IHG Hotels & Resorts
- Jonathan Heit, Global CEO and Co-Founder, Allison
- Frances Dillard, Vice President, Marketing, Driscoll's
Organizer
Stephanie Agresta, Managing Director, Ascendancy Events, LLC
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