SXSW 2025
Tackling Misinformation on Its Own Turf: Social Media
Description:
Nearly half of Americans get their news from social media. Sharing an infographic on the latest social issue is an expected form of political support or advocacy for Gen Z. How do we ensure the posts we’re consuming and resharing are accurate and authentic? As identity issues, reproductive justice, trans rights are top of mind, when consumers increasingly look to influencers and brands to voice their own perspectives, access to credible information is more critical than ever. This panel explores the crossroads of responsibility between individuals, brands and creators on social media.
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Takeaways
- How to build an algorithm full of diverse voices, with credible and factual resources that both support and challenge current individual perspectives.
- Challenge the perception of responsibility between creators, individuals, and brands in sharing accurate and credible information.
- Dive into the nuance of engaging in societal conversations, when to speak up and when to step back to allow proper experts forward.
Speakers
- Cynthia Plotch, Co-Founder, Winx Health
- Kylo Freeman, Founder, For Them
- Deja Foxx, Founder, Gen Z Girl Gang
- Lindsey Cook, Marketing Director, The Digital Department
Organizer
Amanda Gibson, Senior Manager, Hannah Cranston
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