SXSW 2025
Billion-Dollar Brand Loyalty: Accessible Experiences for All
Description:
More than 1.3 billion people on the planet live with a broad range of disabilities, representing an estimated $500 billion in purchasing power annually. Yet, 92% of websites remain inaccessible to people with disabilities. This session will provide hands-on instruction to remove the most common accessibility barriers on websites, apps, and online campaigns. In addition, attendees will learn how to incorporate the lived experiences of people with disabilities through user testing, surveys, and feedback mechanisms.
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Takeaways
- Understand that investment in digital accessibility will greatly impact your bottom line - and how to make the investment most effective.
- Learn specific techniques to implement inclusive practices into your digital properties and design libraries.
- Discover proven ways to connect directly to disabled people, gaining direct insight into lived experiences and effective communication strategies.
Speakers
- Julie Romanowski, Director of Accessibility Services, Knowbility
- Jillian Fortin Burtnett, Director of Community Programs, Fable
Organizer
Sharron Rush, Executive Director, Knowbility
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