SXSW 2025
Do Spaghetti, Snakes & Self Expression Sell Music?
Description:
Authenticity is the cornerstone of a great brand, so who says the music biz has to solely make music the centerpiece in promo? Passive listening is becoming more accepted and artists are using new avenues to market music without being too salesy. From fashion and dance to food and films – to happiness, helicopters and hippos (wtf?)…there are countless creative ways to make music more engaging for audiences, which adds up for our business. Join us as we feature innovative ideas & platforms using unconventional methods to showcase and sell music from the daily passions of those who created it.
Related Media
Other Resources / Information
Takeaways
- We’re all multi-hyphenate and should create new ways to brand ourselves and connect with our audience.
- Certain platforms can make dreams come true for any creative (i.e. NBA 2K, Pokémon Go, Secret Cinema, Urban Outfitters, and more).
- Being authentic means being human. Don’t be afraid to showcase wins and losses.
Speakers
- Melanie McClain, Founder, Blurred Lines
- Sydney Wiklund, Creator Partnerships Manager, Genies
- Monica Seetharam, Senior Director of Digital Marketing, RCA Records
- Shauna Alexander, Vice President of Business Development, EMPIRE
Organizer
JJ Farrell, Director, Community + Partnerships, jump.global
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments