SXSW 2025
From Tweets to Chatbots: GenAI As the New Social
Description:
While its core functions predated the rise of Facebook, the practice of trust and safety (T&S) developed into a bona fide industry in the age of social media. Now, companies developing large language models (LLMs) and other GenAI products are increasingly in the spotlight for their T&S measures and missteps. These providers have the advantage of history, but can they learn from it?
In this fireside chat, join Dhamani and Engler, Twitter alumni and the co-authors of Introduction to Generative AI, in conversation about the shifting digital social landscape and key lessons to carry forward.
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Takeaways
- Design and policy choices in both social media and generative AI can have a real impact on their users' lives, moods, and behavior.
- Generative AI employs similar tactics to social media for content moderation, but with different scope due to the regulatory and usage contexts.
- An API is not a platform, and generative AI is more individual than social. Most severe harms require not only generation but dissemination.
Speakers
- Maggie Engler, Member of Technical Staff, Microsoft
- Numa Dhamani, VP of Science, Valkyrie Andromeda
Organizer
Maggie Engler, Member of Technical Staff, Microsoft
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