SXSW 2025

From Tweets to Chatbots: GenAI As the New Social

Description:

While its core functions predated the rise of Facebook, the practice of trust and safety (T&S) developed into a bona fide industry in the age of social media. Now, companies developing large language models (LLMs) and other GenAI products are increasingly in the spotlight for their T&S measures and missteps. These providers have the advantage of history, but can they learn from it?

In this fireside chat, join Dhamani and Engler, Twitter alumni and the co-authors of Introduction to Generative AI, in conversation about the shifting digital social landscape and key lessons to carry forward.


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Takeaways

  1. Design and policy choices in both social media and generative AI can have a real impact on their users' lives, moods, and behavior.
  2. Generative AI employs similar tactics to social media for content moderation, but with different scope due to the regulatory and usage contexts.
  3. An API is not a platform, and generative AI is more individual than social. Most severe harms require not only generation but dissemination.

Speakers


Organizer

Maggie Engler, Member of Technical Staff, Microsoft


Meta Information:

  • Event: SXSW
  • Format: Fireside Chat
  • Track: Artificial Intelligence
  • Track 2
  • Level: Beginner


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