SXSW 2025
Harnessing Consumer Passions
Description:
In today's fast-paced world, consumer passions are a powerful force driving engagement and loyalty. The way consumers engage with their passions is changing. How can brands effectively harness these to forge deep emotional connections with their audience through shared passions and interests? This panel brings together strategic leaders from across Snap and award-winning market agencies to explore the art of turning cultural moments in entertainment into peak moments for brands.
Other Resources / Information
https://www.nrgmr.com/our-thinking/lifestyle/unleashing-the-power-of-fans-through-the-fandom-formula/ (building from NRG's syndicated product titled the Fandex, positioning the agency as a thought leader and expert on all things consumer passions).
Takeaways
- Uncover the importance of tapping into consumer passions, emotional connections in brand loyalty, and what platforms can help brands amplify these.
- Explore innovative strategies for leveraging cultural moments in entertainment to create impactful brand experiences.
- Discover the power of storytelling and content in building and sustaining dedicated fan communities.
Speakers
- Aarti Bhaskaran, Global Head of Research & Insights, Snap Inc.
- Jennifer Friedlander, SVP, Insights & Measurement, Screenvision Media
- Pele Cortizo-Burgess, Global Chief Strategy Officer, Assembly
- Fotoulla Damaskos, EVP, Head of Brand & Advertising Strategy, The National Research Group
Organizer
Jasmina Saleh, Senior Research Manager, The National Research Group (NRG)
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