SXSW 2025

Innovating Innovation: Mixing Storytelling and AI

Description:

Companies talk innovation, but rarely walk it. They innovate to what their business needs, not to what customers actually want.
By uniquely combining the emotion of human storytelling and the speed and certainty of AI research, businesses can now create brand new ideas they know are going to work. See how global companies are fusing the power of storytelling and AI, and innovating to what the market is craving.

Related Media

Youtube Video

Other Resources / Information

This video (on my brand storytelling) shows what I'm like as a presenter.
https://www.youtube.com/watch?v=EwHsqbdTwbU

Takeaways

  1. CREATE THE STORY, THEN THE PRODUCT - Innovating via storytelling creates an emotional connection that both the business and consumers can buy into.
  2. CREATE EXACTLY WHAT PEOPLE WANT - Every step of ideation, AI research provides instant consumer feedback and insights. No more time or money wasting.
  3. FASTER CREATION, FASTER VALIDATION - From blank sheet you can have an exciting new businesses, brand, or product in 10 days. Consumer approved.

Speakers

Organizer

Greg Logan, Founder, Narrativity

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Advanced
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