SXSW 2025
From Likes to Loyalty: Secrets to Winning Over Gen Z
Description:
What do a B2B software company, a leading rideshare service, and a highly experienced brand marketing consultant have in common? They’ve all mastered the art of connecting with Gen Z audiences. In an era where capturing mindshare on social is harder than ever, standing out requires a brand presence that resonates authentically and taps into the cultural zeitgeist. Join us for an insightful session featuring experts from HubSpot, Lyft, and more as they reveal their strategies for success. Discover these trail blazers' winning formulas and how you can apply them to your own brand.
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Takeaways
- Champion innovation: learn how to advocate for bold new tactics and embrace calculated risks to drive success.
- Unlock the power of authenticity: discover how to spark genuine interactions that resonate deeply with Gen Z.
- Seize the moment: learn how to spot and capitalize on trends before they peak, keeping your brand relevant.
Speakers
- Bryna Corcoran, Director, Head of Global Brand Social Media, HubSpot
- Nathan Poekert, CMO Advisor & Consultant, JUN Social
- Jen Winston, Director of Social, Lyft
Organizer
Brooklynn Miller, Account Manager, Hotwire Global
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