SXSW 2025
Science in Color: How NASA Turns Data into Striking Visuals
Description:
Visualizing the invisible is just part of the job for the incredible artists who work with NASA. But while color choice can have a powerful emotional effect, it must be closely tied to real data while avoiding ethical missteps. At its best, such visuals can inspire the public and cast new light on discoveries in ways that surprise even the scientists themselves.
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Takeaways
- How "invisible" wavelengths are translated into stunning space images human eyes can appreciate
- The intersection of creative and ethical concerns in scientific visualizations
- The role of visualizations in furthering research and inspiring the public
Speakers
- Robert Hurt, Senior Scientist, IPAC / Caltech
- Joby Harris, Visual Strategist, NASA / Jet Propulsion Laboratory
Organizer
Sara Haas, Public Engagement Specialist, Universe, NASA Jet Propulsion Laboratory
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