SXSW 2025

Why Brazil Matters for Latin Music

Description:

Brazil has a vibrant homegrown music scene that puts it in the Top 10 biggest music markets worldwide. And while the main language spoken is Portuguese, Spanish speaking artists regularly top the charts in Brazil. This panel will examine Brazil’s importance in the rise of Latin Music, how the language barrier has been overcome by Spanish speaking artists, and how the cultural exchange between Brazilian and its neighbors is spawning some of the best new music in recent memory.


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Takeaways

  1. Understand Brazil's key role in the rise of Latin music globally.
  2. Learn how Spanish-speaking artists succeed in Portuguese-speaking Brazil.
  3. Discover how Brazilian and neighboring cultures collaborate to create exciting new music.

Speakers

  • Pedro Kurtz, Head of Music (Content, Editorial, Artist & Industry Relations) of LATAM, Deezer
  • Marcela D’Arrochela, Partner & Commercial Director, Sua Música
  • Yan Hayashi, Manager, Pabllo Vittar, Pabllo Vittar
  • Cris Falcao, Managing Director of Label & Artist Strategy and General Manager of Latin, Virgin Music Group

Organizer

Sari Delmar, Conference & Public Appearance Consultant, SpinLab Communications


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Music Industry
  • Track 2
  • Level: Beginner


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