SXSW 2025
The Influence of Cannabis on Hip-Hop Music and Culture
Description:
Cannabis and hip-hop pioneers will dive into the evolving relationship between the plant and the musical genre, examining the different ways it has been expressed as hip-hop has developed. They will speak to the plant’s perceptual cultural transformation from a hippie crutch linked with psychedelics “turn on, tune in, drop out” to its turn as a key inspirational component behind many hip-hop lyrics and beats. The session will also illuminate the effect cannabis has had historically on hip hop and how artists have leveraged their affinity for the plant to reach new heights of popularity.
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Takeaways
- The symbiotic relationship between cannabis and hip-hop; how they have influenced each other and leveraged each other to gain broader popularity.
- The key moments when promoting cannabis use shaped the most popular hip-hop, and by extension, mainstream culture.
- How cannabis helped some hip-hop stars achieve cultural icon status, elevating cannabis into the mainstream and opening the doors for legalization.
Speakers
- Caleb Counts, CEO and Co-Founder, Connected Cannabis Co
- Ted Lidie, Founder and Brand Director, Alien Labs
Organizer
Clarissa Colondo, Associate Account Executive, Grasslands: A Journalism-Minded Agency
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