SXSW 2025

How Culturally Relevant is Your Brand?

Description:

Join John Gerzema, CEO of The Harris Poll, and Geoffrey Goldberg, CCO at Movers+Shakers, as they share critical insights from a brand new Index focused on helping brands achieve cultural relevance amongst Gen Z. They’ll detail what is important to know when engaging with this growing generation of spenders who hold progressive digital first values and demand radical inclusivity, transparency, and accountability from brands.

Related Media

Youtube Video

Takeaways

  1. The importance of focusing on YOUTH, CULTURE, and COMMUNITY as a way to build relevance and brand love
  2. The value of TRENDS, by being a TRENDSETTER and participating in TRENDING CONVERSATIONS
  3. AUTHENTICITY, and what that really means for a brand to have a STRONG SENSE OF SELF that connects with youth

Speakers

Organizer

Geoffrey Goldberg, Founder, Chief Creative Officer, Movers+Shakers

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Culture
  • Track 2
  • Level: Intermediate
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