Peacocking: Black Representation in Luxury Brand Culture

Description:

In today's rapidly evolving marketing landscape, representation is crucial. The intersection of Black culture and luxury branding offers a compelling narrative of resilience, creativity, and survival. In this discussion, we will explore how Black communities have utilized "peacocking" – the art of ostentatious self-presentation – to navigate societal barriers and assert their presence within the realms of luxury brands, Hip-Hop, Fashion, and Travel. As consumers demand more authentic and inclusive representations, brands face the challenge of avoiding cultural appropriation and tokenism.