SXSW 2025

Designing AI & Tech for Older Adults

Description:

Society has blinders on when it comes to older adults & continues to stereotype them as late or non-adopters of tech. This couldn't be further from the truth. Older adults have a significant interest in tech that meets their needs & they are, in fact, one of the first groups to be living and conversing with AI at home. They simply need AI and tech designed with their unique needs in mind. In this session, we will delve into designing AI and tech specifically for older adults, the characteristics companies need to be mindful of, and the growing need for more tech solutions for this demographic.


Other Resources / Information


Takeaways

  1. Attendees will understand the unique needs and preferences of older adults in tech design.
  2. Attendees will learn the role of AI in enhancing daily living and emotional well-being for seniors.
  3. Attendees will gain strategies for creating empathetic, trustworthy, and effective AI companions.

Speakers


Organizer

Jennifer Laski, Publicist, Relativity Ventures


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Artificial Intelligence
  • Track 2
  • Level: Intermediate


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