SXSW 2025
No Limits: The Future of Audience Participation Storytelling
Description:
The era of passive content consumption is dead. Survival now hinges on the power of immersive and carefully architected experiences where the story and the user are kings. Join us to discuss the role of community-led storytelling in reshaping brand marketing. In a world saturated with content, cohesive user experiences are not just essential—they’re existential. Our panel explores how to craft narratives across diverse touchpoints to forge deep connections with users and ensure business success.
Additional Supporting Materials
Other Resources / Information
Takeaways
- We need new approaches to marketing to craft impactful brand narratives that resonate across multiple touchpoints while driving audience participation
- Companies must use technology and social media to directly engage with audiences to develop a cohesive, immersive brand ecosystem that deeply resonate
- Brands must learn how to include communities directly into the storytelling process to build brand loyalty and create memorable, impactful campaigns
Speakers
- Anton Perreau, President and Managing Director, Battenhall
- John Iglesias, Associate Vice President, Battenhall
- Caroline Giegerich, Vice President, Marketing & Innovation, Warner Music Group
- Andrea Chen, Head of Consumer Marketing, Dice
Organizer
Anton Perreau, President and Managing Director, Battenhall
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments