SXSW 2025
How Brands Can Actually Drive Sustainable Impact
Description:
Everlane created the Black Friday Fund to give back to various communities and customers, raising over 1.5 million dollars to support partners across industries. Recently, and as part of the brand’s commitment to responsible sourcing, Everlane partnered with NZM, a major supplier of RWS-certified, regenerative (ZQRXTM), and farm-traceable wool to directly fund capability building for farmers within their collective. The fireside chat between the Head of Regenerative Impact at NZM and the Director of Sustainability at Everlane, about ways brands can thoughtfully drive environmental impact.
Other Resources / Information
Takeaways
- How to thoughtfully introduce impactful, brand-aligned giveback initiatives as a part of your business model.
- Show tangible environmental findings and how to apply such learnings to a supply chain in a meaningful way.
- Authentic transparency around a brand’s sustainable practices and goals drives consumer affinity and long-term loyalty.
Speakers
- Katina Boutis, Director of Sustainability, Everlane
- Donna Chan, Head of Regenerative Impact, New Zealand Merino Company
Organizer
Ella Oliveira, Account Executive, Derris
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