SXSW 2025
Game On: Immersive Advertising, Brands, and Entertainment
Description:
Delve into the evolving landscape where gaming intersects with advertising and entertainment. This panel will discuss how brands are leveraging gaming platforms to reach audiences through immersive and integrated advertising strategies. This includes taking a deep diver into successful brand partnerships with gaming companies, effective monetization models within games, the impact of in-game advertising on user experience, and the future trends shaping this dynamic industry.
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Takeaways
- Effective Advertising Strategies: Learn how to integrate ads into games effectively, with examples of successful brand partnerships and best practices
- Monetization Insights: Understand various revenue models within gaming, such as in-game purchases and branded content, and their impact on engagement
- Future Trends: Discover emerging trends and technologies shaping the future of gaming and advertising, and how they can influence industry strategies
Speakers
- Pele Cortizo-Burgess, Global CSO, Assembly
- Greg Carroll, Vice President of Global Revenue, Activision Blizzard Media
- Elad Stern, Co-Founder and COO, Odeeo
- Gerald Youngblood, GM, Small & Medium Business, NA, Lenovo
Organizer
Mariana Delacqua, PR & Marketing, Assembly
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