SXSW 2025

Disrupting Experiential Analytics to Boost ROI & Engagement

Description:

Brands have relied on gathering user information from digital platforms, but they can turn their physical spaces into measurable assets by integrating immersive technology into their interactive experiences.

This chat will discuss the market’s newest measurement capabilities and how these metrics provide a new level of visibility into user experiences, how/why brands should shift their focus from Return on Investment (ROI) to Return on Engagement (ROE) and how to quantify it, and the importance of not relying on AI to generate and produce experiential insights about audience engagement.

Related Media

Youtube Video

Other Resources / Information

https://open.spotify.com/episode/7fspbq9ohB9LkWNIVHlBNj

Takeaways

  1. Importance of building intelligence into spaces to capture a new level of analytics and environment KPIs about real-time audience engagement and ROE.
  2. Immersive tech is powering the future of experiential marketing, generating insights brands can use to future-proof and scale experiences.
  3. Defining what “Intelligence” means, and the dangers & ethical considerations around using AI in measuring and analyzing the impact of physical space.

Speakers

  • Lisa Rogers, Director of Data, Gumband

Organizer

Kendra Newton, Marketing Director, Gumband

Meta Information:

  • Event: SXSW
  • Format: Fireside Chat
  • Track: Tech Industry
  • Track 2
  • Level: Advanced
Show me another idea

Add Comments

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.