(re)New(ed) Kid on the Block: Reinventing Heritage Brands

Description:

Can heritage brands still be the new kid on the block? Absolutely. In a rapidly evolving market, staying relevant means more than just holding onto history—it's about reinvention, innovation, and bold new moves. In this panel, industry leaders and creative masterminds from top heritage brands share their secrets to staying fresh and exciting in today's fast-paced world. Learn how these brands leverage their rich histories while embracing cutting-edge strategies to captivate new audiences and retain loyal customers.