SXSW 2025
Crafting Culture: How Experience Designers Shape Our World
Description:
Attractions and destinations aren't just places—they're vibrant cultural hubs that influence and bring communities together. At the center of crafting these experiences into cultural narratives and community identities are experience designers and creators. Hear from the creative and cultural leaders behind experiences like The Rock and Roll Hall of Fame, Airbnb Experiences, Star Wars: Galaxy’s Edge, Las Vegas Raiders Allegiant Stadium Tour, and communities like the World Experience Organization — all of whom are working to stimulate local economies and strengthen community bonds.
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Takeaways
- Explore how designers, creators, and developers can work with communities and cultural institutions to drive positive cultural impact.
- Discover experience design strategies for balancing the preservation of cultural heritage and innovative design.
- Learn about some of the biggest challenges and opportunities designers face in creating attractions that are both sustainable and inclusive.
Speakers
- Christian Lachel, Chief Creative Officer, BRC Imagination Arts
- Margaret Chandra Kerrison, Founder/Owner, MCK Creative
- James Wallman, CEO, World Experience Organization
Organizer
Natalie Matheny, Associate, Cred
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