SXSW 2025
Supercharging Fandom in Gaming with Music and Storytelling
Description:
The communities surrounding the world’s largest gaming fandoms are unmatched. How can game publishers and creators deepen their relationships with their most loyal fans? By creating stories that elevate the game through new formats and experiences, brought to life by compelling storytelling and music. In this panel you’ll hear how partnerships between gaming creators, game publishers, and artists are mutually beneficial, untapping new audiences for all involved, and creating new opportunities for fan engagement.
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Takeaways
- How gaming publishers and creators can increase their fan base through transmedia storytelling.
- How creators can leverage music to foster deeper audience connections, build loyal communities, and elevate the entire gaming experience.
- Why artists should consider tapping into gaming communities.
Speakers
- Timothy Salmon, Vice President, CatFace/Aphmau
- Ben Mattes, Creative Officer - Angry Birds aka "Mr. Angry Birds", Rovio
- Linda Stenmark, Musician and Producer, Loving Caliber
- Oscar Höglund, CEO & Co-Founder, Epidemic Sound
Organizer
Justine Pallas, Director, Cred
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