SXSW 2025
The Future of Monetization in Music (Is Not Streaming)
Description:
For too long creators have wrongly assumed that their best avenue for sustainable monetization is through streaming royalties. That couldn’t be more wrong. Our panel (+ artist TBD) will explore the opportunities creators have to monetize their work outside of uploading to DSPs and waiting for meager royalty returns. There's an entire ecosystem of monetization possibilities before the distribution phase, a fact that is often overlooked and underused. Attendees will leave equipped with practical insights to transform their approach to monetization through new forms of creation and collaboration.
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Takeaways
- There is a whole ecosystem of music monetization before songs are even distributed.
- There are other economies in music outside of DSPs, and they want to treat music like any other form of content.
- Simple steps to think revenue pre-release can yield major benefits for artists.
Speakers
- Paul Anthony, Founder/CEO, Colossal
- Jonathan Streetman, Senior PR Strategist, Rock Paper Scissors
- Alex Brees, CEO/Founder, unhurd music
Organizer
Jonathan Streetman, Snr Pr Strategist, Rock Paper Scissors
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