SXSW 2025

Early AI Lessons : Brands, Content, Influencers, and Tech

Description:

While many people are writing/pontificating about AI and there were a marketers that jumped in with both feet. Learn from a group of early adopters of AI in the marketing and communications space, from B2B-friendly creators to tools that create new pipelines for asset production, these marketing thought leaders share their learnings of pioneering in this space. Each of our panelists will bring perspective on innovation and what lies ahead as marketers continue to chase a future where marketing effectiveness can be predicted and content is infinite.


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Takeaways

  1. Using AI to predict marketing effectiveness.
  2. Content strategy and production evolutions.
  3. Integrating new ways of working to agency and client teams.

Speakers

  • Pam Scheideler, US Head of Digital, Edelman

Organizer

Pam Scheideler, US Head of Digital, Edelman


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Artificial Intelligence
  • Track 2
  • Level: Intermediate


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