SXSW 2025

How to Make Your Tech Work for You and Your Music Career

Description:

For indie artists, tech and its trends can feel like an overwhelming headwind, forcing musicians into panic mode or the fetal position. Yet technology can be mastered, and the more you know, the better you can use these tools to your advantage. To do this, artists need to think like a Chief Technical Officer (CTO).

AudioSalad CEO Iain Catling will show musicians how they can embrace the role of CTO in their careers, taking charge of their tech stack just as they do the tools used to create their art. Young labels will also learn how best to support their emerging artists.

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Takeaways

  1. Understanding your existing tech partners will help you keep them accountable, and to know when to make a change or add a new service to fill a gap.
  2. Keep your ear to the ground. Tech is constantly changing - keep track of new innovations to see how they might fit into your business plans.
  3. Make understanding your data a habit. Similar to tracking your credit card charges, monitoring key metrics will show you what’s working and what's not

Speakers

Organizer

Jenna Smith, Marketing Communications Manager, SESAC

Meta Information:

  • Event: SXSW
  • Format: Workshop
  • Track: Music & Tech
  • Track 2
  • Level: Intermediate
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