High Stakes: Hemp-THC Redefines Market Opportunities

Description:

With federal cannabis reform efforts stalled, the still-unrevised Farm Bill has inadvertently created the opportunity for a nationwide trade in hemp-derived THC.

This session explores the companies reaching new consumer audiences while redefining product categories. We’ll discuss the implications of hemp-derived THC for categories like Big Beverage, CPG and more. We’ll also examine the advertising and marketing opportunities unique to hemp, providing insights into the evolving strategic decisions shaping the future of the cannabis industry.