SXSW 2025

Aging Reimagined: A Strategic Design Approach

Description:

In this session, we will look into why people identify aging with feelings of loss in Barcelona, Spain, as a case study for using strategic design to address systemic challenges. Our research explores how new social imaginaries about aging can influence experiences and perceptions, empowering both older and younger generations. We will talk over the research methods we employed, as well as how systems thinking helps us comprehend and suggest system-wide interventions.


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Takeaways

  1. Using systems thinking, we may contextualize aging within a network of interconnected systems.
  2. Creative research may give deep insights into the complex workings of a system.
  3. Prototypes of interventions will allow us to explore how the system responds and learn what is the best way to create ripples of change within it.

Speakers


Organizer

Karina Pastor, Strategic Designer, Mutaciones


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Design
  • Track 2
  • Level: Intermediate


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