SXSW 2025

Renault Plug Inn: Driving Net Zero via Peer-to-Peer Charging

Description:

Renault Plug Inn is revolutionizing EV charging by connecting drivers with home charger owners and small businesses via a peer-to-peer app. Addressing the scarcity of public charging stations (only 6% of all chargers), especially in remote areas, it leverages idle private chargers for increased coverage and maximum usage. Our session will explore Plug Inn’s development, implementation, and net zero impact, highlighting its role in advancing sustainability, fostering a new business model, and transforming the EV driver experience in France, setting a global standard for the industry and beyond.

Related Media

Vimeo Video

Other Resources / Information

https://vimeo.com/990693322
https://www.pluginn.app/
https://www.publicissapient.com/work/how-renault-accelerated-ev-adoption-with-p2p-charging

Takeaways

  1. Discover how peer-to-peer networks can bridge the gap in EV charging infrastructure, making long-distance travel feasible and sustainable.
  2. Learn about the challenges and solutions in developing a user-centric app that connects EV drivers with private charging stations.
  3. Explore behavior-changing strategies, their success and shortcomings, used to help the launch of this innovative service.

Speakers

  • René THOMAS-NELSON, Senior Director, CX & Innovation Consulting, Publicis Sapient
  • Camille Marginèdes, Customer Experience & Innovation Senior Manager, Publicis Sapient

Organizer

Kate Stone, Marketing Manager, Publicis Sapient

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Transportation
  • Track 2
  • Level: Beginner
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