SXSW 2025

AI’s False Promise: The Illusion of Competitive Advantage

Description:

Any company can access the plethora of AI tools available. For smaller, more nimble organizations, it can close the gap and level the playing field. But this also brings us to the reality that AI itself can’t be a competitive innovation advantage when everyone is using it. This session will focus on how companies need to double down on data as their competitive advantage and way of truly maximizing AI’s potential. Finding unique opportunities to advance awareness of performance, consumer sentiment, and more can move the needle that simply using AI tools cannot.

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Takeaways

  1. AI itself is not what will separate an organization from the pack due to its accessibility and ease of use.
  2. Companies need compelling data to differentiate where AI is accessible to all their competitors.
  3. Some of the biggest benefits AI brings are the ones on the back end that we can’t always see.

Speakers

  • Josh Campo, Chief Executive Officer, Razorfish
  • Jessica Heygate, Technology Editor, Campaign US
  • Marta Martinez, Managing Director, Data, Technology & Measurement, Google

Organizer

Dan Yesenosky, Head of Communications, Razorfish

Meta Information:

  • Event: SXSW
  • Format: Fireside Chat
  • Track: Artificial Intelligence
  • Track 2
  • Level: Intermediate
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