SXSW 2025

How Immersive Exhibitions Might Be the Future of Cinema?

Description:

Facing the challenges of structuring the XR sector in France and the limitations of the traditional cinema model, MK2, one of France biggest movie producer and distributor, created mk2.Alt : a replicable prototype of a next-generation immersive museum. mk2.Alt aims to contributes to the emergence of a network of standardized, modest, and inclusive LBEs, offering content with unprecedented narrative quality. Discover every aspect of this brand new innovative XR exhibition center, such as the MINO concept, dedicated to immersive music album listening.

Other Resources / Information

https://mk2plus.com/mk2-studio/

Takeaways

  1. Learn how immersive exhibitions are challenging and potentially redefining traditional cinema, providing new ways to engage audiences.
  2. Explore the role of immersive XR technologies in creating more inclusive and interactive cultural experiences within the cinema industry.
  3. Gain insight into the MINO concept for immersive music listening, illustrating how new technologies can enhance artistic expression and audience inter

Speakers

  • Elisha Karmitz, CEO, mk2
  • Perle Bagot, Tech & Entertainment expert, /

Organizer

Nicolas Parpex, French Touch pilot, Bpifrance

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: XR
  • Track 2
  • Level: Beginner
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