SXSW 2025

Enterprise Digital Products: The Death of Design Innovation?

Description:

In this panel, design leaders candidly discuss how they lead Design teams in the creation of enterprise digital products. We will explore the benefits and challenges, myths, legends, and inconvenient truths of Designing for the Enterprise. We will even tackle the biggest conundrum facing our industry today: does Enterprise Software require design to fit into a factory model, forever closing the door on Innovation, and thus perpetuating the downward trajectory of the role of design? Or will our focus on empathy and human-centricity be a force for positive change in a sea of sameness?

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Takeaways

  1. Designing large-scale digital products often values speed over all, but that doesn’t mean that Design and Innovation are no longer possible.
  2. Leveraging GenAI can accelerate the mundane and put renewed focus on the things that truly matter: putting people and their needs front and center.
  3. Though Design continues to be the victim of market pressures, empathy will remain our secret weapon, making the role we play more necessary than ever.

Speakers

  • Phil Golub, SVP Experience Design, North America , WongDoody
  • Sara Alloy, Sr Director, Experience Design, CoreAI Head of Design, Publicis Sapient
  • Barry Fiske, CXO, Global Experience & Innovation, Merkle
  • Valerie Vacante, VP, Solutions Innovation, Dentsu

Organizer

Kristina King, PR Director, WONGDOODY

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Design
  • Track 2
  • Level: Intermediate
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