SXSW 2025
How Brand-Built Online Culture Is Shaping Our Lives
Description:
The digital age has transformed how we connect, perceive, and create culture. In an era of ubiquitous digital interactions, the relationship between culture and brand-built online communities is often a focal point of social discourse. And this bidirectional influence frequently creates a dynamic interplay where culture and online communities continuously shape and redefine each other. Join experts from Stanley, NextDoor and The Sway Effect in a conversation moderated by Cheddar as they uncover how these communities intersect, shape our lives, and foster long-term brand-consumer relationships.
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Takeaways
- What strategies are most effective for brands to create and sustain influential online communities?
- How can brands navigate their role in culture amid passing TikTok fads?
- How do TikTok, YouTube, Snap, and other online platforms compare in influence to traditional media?
Speakers
- Antonia Gray, Head of Corporate Communications, NextDoor
- Graham Nearn, Chief Brand Officer, Stanley
- Laren Babbage, Vice President of Content, Cheddar
- Jennifer Risi, Founder & President, The Sway Effect
Organizer
Megan Trivelli, Account Director, The Sway Effect
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