SXSW 2025

How Brand-Built Online Culture Is Shaping Our Lives

Description:

The digital age has transformed how we connect, perceive, and create culture. In an era of ubiquitous digital interactions, the relationship between culture and brand-built online communities is often a focal point of social discourse. And this bidirectional influence frequently creates a dynamic interplay where culture and online communities continuously shape and redefine each other. Join experts from Stanley, NextDoor and The Sway Effect in a conversation moderated by Cheddar as they uncover how these communities intersect, shape our lives, and foster long-term brand-consumer relationships.


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Takeaways

  1. What strategies are most effective for brands to create and sustain influential online communities?
  2. How can brands navigate their role in culture amid passing TikTok fads?
  3. How do TikTok, YouTube, Snap, and other online platforms compare in influence to traditional media?

Speakers

  • Antonia Gray, Head of Corporate Communications, NextDoor
  • Graham Nearn, Chief Brand Officer, Stanley
  • Laren Babbage, Vice President of Content, Cheddar
  • Jennifer Risi, Founder & President, The Sway Effect

Organizer

Megan Trivelli, Account Director, The Sway Effect


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Culture
  • Track 2
  • Level: Intermediate


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