SXSW 2025

Cost Transparency at the Point of Care

Description:

In the US healthcare system, clinical conversations often occur in a vacuum, completely disconnected from the financial implications for patients. Beyond the financial anxiety and distress this causes patients, it hurts Americans’ health: follow-up appointments are skipped and care plans are ignored when patients don’t understand how much it will cost. This panel will explore why the system operates this way and the cutting edge solutions – both business model innovation and deploying new tech like genAI - to bring financial transparency to the point of care.


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Takeaways

  1. Gain a clearer perspective on the critical role payers have in ensuring patients understand the financial side of healthcare to avoid exploitation.
  2. Explore how new models and new tech can help patients cut through the maze of complexities that obscures the true cost of care.
  3. Learn how to empower doctors with the information they need to make care plan recommendations while discussing costs openly with patients.

Speakers


Organizer

Shannon Brown, Account Executive, Tier One Partners


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Health & MedTech
  • Track 2
  • Level: Intermediate


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