Building Real Community (That's Worth Paying For)

Description:

What builds community? It's such a buzzword, and everybody *thinks* they have it - but there is no community without a sense of purpose, belonging, and shared goals. If you can provide that to your users it will create something larger than just a transactional relationship - it will create loyalty, kinship, and the basis for a long-standing connection, reinforced by the bonds between your users. (It also creates trust, which you should be very careful not to abuse.) Community done right can foster real friendships, provide real support, spark real results - and create real value.