SXSW 2025
AI Isn’t Killing Human Creativity and Why It Never Will
Description:
We’ve all seen the dystopian-feeling iPad ad showing technology crushing specialized art forms. The backlash was swift, and a similar sentiment is being projected onto the rise of AI. While AI’s potential is promising, it’s also terrifying for designers who see it as a replacement for human creativity. In this session, Phil Maggs, Director of Generative AI Excellence at Superside, joined by Jessie Hughes, Senior Creative Technologist, Leonardo.Ai, and Rory Flynn, Founder at Systematiq AI, will discuss how brands can leverage AI to multiply human creativity. They'll explain the systems they use to ensure humanity remains central in the design process.
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Takeaways
- Artificial intelligence is a great tool for designers, however it cannot replace human creativity
- Creative teams should have a documented process for how they use artificial intelligence in the design process, and where human intervention is vital
- How to leverage AI to help multiply human creativity and save time
Speakers
- Phil Maggs, Director of Generative AI Excellence, Superside
- Rory Flynn, Founder, Systematiq.ai
- Jessie Hughes, Senior Creative Technologist, Leonardo.Ai
Organizer
Cori Kendrick, Director of PR, Superside
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