SXSW 2025
Local Strategy in a Divided World
Description:
Consumers are craving online real-world connection and community, and brands have an opportunity to leverage the power of local to drive relationships, behaviors and purchasing decisions. But what are the building blocks of an effective local strategy that manages the complexities of marketing to specific geographies and regional trends, while creating digital experiences that are memorable, useful, and most importantly, trustworthy? This panel will speak to the challenges and opportunities in this space and why local is the future of advertising.
Other Resources / Information
Takeaways
- How brands and platforms are bridging online and real-world connections to give customers what they want
- How brands can micro-target locally for maximum impact on a national scale
- How the macro influencer landscape is shifting and what this means for brands’ strategies
Speakers
- Stephanie Lawrence, Head of Agency Development, Nextdoor
- Emily Tannenbaum, Head of Small Business and Channel Sales, Lyft
- Mike Bregman, Chief Data Officer, Havas
Organizer
Alex Anderson, PR, SSM&L
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