SXSW 2025

Authenticity Over Tokenism

Description:

This session will take a deeper dive into inclusive marketing and the challenge to move beyond “checking the box.” We’ll dissect what it means to truly deliver authentic creative that resonates with consumers to create loyalty and deliver value over time. We'll explore intersectionality and provide a deeper understanding of multiracial and omniculturalism to help brands achieve genuine, impactful representation in their campaigns. 

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Takeaways

  1. Dive into inclusive marketing beyond tokenism, focusing on authentic, resonant creative that fosters lasting consumer loyalty and value
  2. Unpack the complexities of intersectionality in marketing, advocating for genuine multiracial and omnicultural representation to enhance brand impact
  3. Challenge brands to move past superficial diversity checkboxes, aiming for authentic connections that resonate and endure with diverse consumer bases

Speakers

  • Lea Taylor, VP, Head of Diversity, Equity and Inclusion, Razorfish
  • Surabhi Pokhriyal , Chief Digital Growth Officer, Church & Dwight
  • Kristen Talman, Multimedia, Social and Live Editor, AI-Monitor

Organizer

Talia Firenze, Senior Manager, Communications, Razorfish

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: DEIB
  • Track 2
  • Level: Beginner
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