Reach a $20trn Market Using Creative, Casting and Tech

Description:

A deep dive into the world of disability-inclusive advertising. How can industry professionals, agencies, and brands take those first steps or develop their existing strategy to ensure their work is more inclusive? This panel will develop your understanding of the ‘why’ and the ‘how,’ with a particular emphasis on professional collaboration and how working with those with lived experience creates the best outcomes. The panel will explore the complex ethical, creative, and business case for inclusive advertising and media.