SXSW 2025
How to Build a Long-Term Brand in a Short-Term World
Description:
The average tenure of an S&P 500 company in the 1970s was nearly 30 years. In the 2020s, it is shrinking to around 15 years. In a short-term world—with intense competition, fast innovation cycles, short job tenure, knee-jerk decision-making, and quarterly reporting—how can brands survive for the long-term? Inspired by lessons from leaders in the docuseries Legacy in the Making, this session presents a counterintuitive thesis: long-term thinking is the best short-term strategy. It turns out that working back from the future is the best way to ensure that your brand will have a future.
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Takeaways
- Shift your mindset about what effective branding looks like in the 21st century; embracing bold, long-term thinking to navigate an uncertain world.
- Equip yourself with practical tools for putting "future-back" thinking into practice; from crafting a North Star to building agility and resilience.
- Get inspired by powerful stories of real-life change agents who have embraced long-term thinking to drive perpetual innovation.
Speakers
- Mark Miller, Chief Strategy Officer, Team One
- Brendan Vaughan, Editor in Chief, Fast Company
Organizer
Mark Miller, Chief Strategy Officer, Team One
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