SXSW 2025
Breaking the Binary in Beauty and Wellness for Growth
Description:
Thirty years ago, children growing up in the United States were encouraged to check a box, choose a side, and see the world in black and white. Today, however, living in the grey has become increasingly popular. According to "The Culture Shift" by VML, "Breaking the Binary" is one of the five major cultural shifts that have emerged over the past three decades. Breaking the Binary means moving beyond traditional categories. The beauty and wellness industries are no exception to this shift.
Additional Supporting Materials
Other Resources / Information
https://www.vml.com/insight/the-culture-shift
In The Culture Shift by VML, we center the people who are creating culture and give brands a point of view about how they can find their place in culture to thrive.
Takeaways
- Gain a deeper understanding of the cultural movement towards exploring and embracing diversity, and how this relates to business success.
- Learn how the grey area has introduced more color, texture, and inclusivity to the beauty and wellness industries.
- Understand why the grey area should be represented in more inclusive marketing efforts and within the leadership of beauty and wellness organizations.
Speakers
- Amber Chenevert, PhD, Managing Director, Strategy & Insights, VML
- Jennifer Sutton, Global Head of Diversity, Equity & Belonging at Instacart, Instacart
- O’SHAN GADSDEN, PHD, Psychology Department Chair, Hampton University
- Jessica Post, North America Client Lead & No7 Beauty Company Business Lead, WPP
Organizer
Amber Chenevert, PhD, Managing Director, Strategy & Insights, VML
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