SXSW 2025

Podcasting At The Crossroads

Description:

Podcasting has gone through seismic commercial changes - reduced investment in limited series, increased investment in celeb chat shows and the growth of YouTube as a podcast platform have created headwinds for independent creators and smaller podcast networks.
To stay afloat, podcasters are reimagining their shows (and finding new homes for them), discovering new ways to connect with listeners and seeking new paths to revenue. In this panel we will explore innovation in the podcasting space through the lens of programming, marketing and user experience.


Additional Supporting Materials


Takeaways

  1. Podcasting needs to become more like other media (e.g. publishing, streaming) that have weathered similar implosions.
  2. Podcasters need to think more like influencers, cultivating connection and audience.
  3. Podcasting needs to innovate on his discovery experience to make more podcasts accessible to more people.

Speakers


Organizer

Kelly Alfieri, Co-Founder, Head of Product and Content, Hark Audio


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Creator Economy
  • Track 2
  • Level: Advanced


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