SXSW 2025
Case for News: Why News Now
Description:
As disinformation continues to rise at a rapid rate and advances in AI continue to disrupt how media is produced and consumed, the need for accurate, trusted news has never been more important. However, the future of quality journalism is in question. The news monetization model has been upended, and in the face of advertising headwinds, credible digital publishers continue to contract and fold. So, what can be done?
Join us as we explore the ever-shifting dynamics of news monetization and the critical role that brands and marketers play in sustaining world-class journalism.
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Takeaways
- Quality journalism is in peril as consumers are increasingly turning to unverified news sources for their news consumption
- Dispel misnomers that advertising in news isn’t brand safe – in fact it is the opposite
- Promoting the growing need for brands and agencies to take an active role in keeping quality journalism alive
Speakers
- Tim Wastney, Senior Vice President, Sales & Commercial Content, BBC Studios
- Mia Libby, SVP of Enterprise Sales, Dow Jones and The Wall Street Journal
Organizer
Kevin Sornatale, Senior Director, Communications, BBC Studios
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