SXSW 2025

WAKE UP! Women Sports Fans are the Future

Description:

Unlocking the potential of women's sports fandom is the driving force behind the future of North American sports. Join us for an enlightening session where industry leaders reveal how brands and advertisers can prioritize and captivate this influential audience. Dive into innovative strategies designed to harness the passion and unwavering loyalty of female sports enthusiasts. Understand why this demographic is essential for sustainable growth and why it can no longer be ignored.


Other Resources / Information


Takeaways

  1. Learn effective strategies for targeting and engaging women sports fans to boost brand loyalty and growth.
  2. Discover the purchasing power and influence of women sports fans in North America.
  3. Gain tips for creating inclusive marketing campaigns that resonate with and prioritize women in sports.

Speakers


Organizer

Kyle Loretan, PR & Communications Director, We Are Social US


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Advanced


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