SXSW 2025
WAKE UP! Women Sports Fans are the Future
Description:
Unlocking the potential of women's sports fandom is the driving force behind the future of North American sports. Join us for an enlightening session where industry leaders reveal how brands and advertisers can prioritize and captivate this influential audience. Dive into innovative strategies designed to harness the passion and unwavering loyalty of female sports enthusiasts. Understand why this demographic is essential for sustainable growth and why it can no longer be ignored.
Other Resources / Information
Takeaways
- Learn effective strategies for targeting and engaging women sports fans to boost brand loyalty and growth.
- Discover the purchasing power and influence of women sports fans in North America.
- Gain tips for creating inclusive marketing campaigns that resonate with and prioritize women in sports.
Speakers
- Jas Dhami, VP of Sports & Streaming, We Are Social US
- Rawan Eewshah, Sr. Director, Social Media, Major League Soccer
- Nandy Misir, Sr. Manager, FC Franchise Activation – North America, EA Sports FC
- Ryan Worthy, Director, Brand, Content & Culture, McDonald's
Organizer
Kyle Loretan, PR & Communications Director, We Are Social US
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