SXSW 2025
Digital Control for the Physical World
Description:
Immersive technology is powering the next phase of experiential marketing, turning physical spaces into quantifiable assets.
Brands are investing more in experiential retail and live events to connect with customers and understand user behaviors, but many struggle to monitor the operability and impact of their in-person experiences.
By building tech into spaces, brands can gain new insights to future-proof and scale their experiences, creating enhanced user journeys, more engagement, and higher ROI when plugged into their operational and financial decision-making.
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Takeaways
- Immersive tech offers impactful insights about user behavior in physical spaces that can improve brand sentiment and convert to consistent results.
- Spaces can be used to collect physical environment KPIs and captured metrics offer new visibility into how customers respond to experiences.
- How and why brands should build intelligence into in-person experiences and include them as part of their omni-channel marketing strategy.
Speakers
- Erin Reilly, Founding Director, Texas Immersive Institute
- James Chester, Managing Director, Gumband
- Lisa Bubbers, Co-Founder, Studs
Organizer
Kendra Newton, Marketing Director, Gumband
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