SXSW 2025
How Women’s Sports is Changing Media
Description:
Women's sports are transforming media, breaking stereotypes and redefining coverage norms. Women’s elite sports will surpass $1 billion in revenue, a 300% increase since 2021. Data from attendance, ticket and merchandise sales, viewership, and sports betting indicate rising demand. This session, featuring leaders from Genius Sports, Connatix, Sports Business Journal, and DraftKings, will explore how women’s sports, bolstered by adjacent sectors like sports betting and fantasy leagues, are driving fan engagement, creating new revenue streams, and fostering an inclusive media landscape.
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Takeaways
- Women’s sports and adjacent sectors like sports betting are reshaping the media landscape, luring in advertisers looking to reach this engaged fanbase
- Publishers can adapt to new demand, drive fan engagement, and resonate with this evolving audience through strategic approaches.
- Sports betting and fantasy leagues can enhance fan engagement and are already significantly contributing to the growth of women’s sports.
Speakers
- Jenn Chen, President & CRO, Connatix
- Mollie Cahillane, Sports Media Reporter, Sports Business Journal
- Manny Puentes, GM of Advertising, Genius Sports
Organizer
John Fallon, Senior Account Executive, Purpose Worldwide
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