SXSW 2025

AI in UX : Balancing Personalization with Privacy

Description:

In the constantly evolving landscape of digital experiences, Artificial Intelligence (AI) has revolutionized how users interact with products and services. In User Experience (UX) design AI-driven personalization promises tailored, intuitive interactions while simultaneously raising concerns about user privacy. This presentation will delve into this crucial intersection, exploring how organizations can harness the power of AI to enhance user experiences while respecting and safeguarding their user’s privacy rights.

Additional Supporting Materials

https://www.slideshare.net/slideshow/self-introduction-deckpptx-259375182/259375182

Takeaways

  1. Understanding the need for UX with the emergence of AI - Our Role in Empathy
  2. The Value of Personalization and strategies for balancing it with User Privacy
  3. Regulatory Compliance and current challenges within these frameworks with the emergence of AI.

Speakers

Organizer

Robert Werkmeister, Director - User Experience & Product, Capgemini/Sogeti North America

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Design
  • Track 2
  • Level: Intermediate
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