SXSW 2025
How EA Is Using Esports To Usher In A New Era of Fandom
Description:
From the traditional pitch to the virtual arena, consumption habits are changing and sports fandom is evolving. Esports programs like EA SPORTS FC Pro and the Madden NFL Championship Series are influencing how fans experience their favorite sports. Join EA's Monica Dinsmore, and DesignStudio's Richard Swain, for a fan-fueled fireside chat. They'll go behind the scenes on how esports is transforming fandom and how they're leveraging the latest technology, live events, and real-world IP to bridge the gap between gamers and sports fans – and what it means for the future of sport.
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Takeaways
- The basics of esports that all marketers should know
- Why EA’s marketing strategy stands apart from other gaming businesses
- How the blurred lines between esports and traditional sports are only going to increase
Speakers
- Richard Swain, Principal, DesignStudio
- Monica Dinsmore, Senior Director, Esports Brand & Marketing, Electronic Arts
Organizer
Hannah Sinha, Group Marketing Manager, DesignStudio
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