SXSW 2025

Not Your Tokin’: Fighting for the Future of Cannabis Equity

Description:

Join media personality and co-founder of 3isFor Media Jojo Simmons, with the co-producer of Not Your Tokin’ Ishaq Ali, in watching a short cut of the film and discussing the current status of Social Equity in the Cannabis Industry, the changing landscape of cannabis events at Music Festivals, and the stories of the OGs who made this movement possible. This film explores the challenges and victories of minority-owned cannabis businesses from selling at the largest music festival in San Francisco to defining social equity.


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Takeaways

  1. What is Social Equity in Cannabis and why should the average consumer care?
  2. How can we ensure people who were harmed by the "War on Drugs" benefit from this new Green Rush?
  3. Whats the future of legal cannabis sales at mainstream events such as music festivals?

Speakers


Organizer

Ishaq Ali, Director of Growth, Equity Trade Network


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Culture
  • Track 2
  • Level: Intermediate


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