SXSW 2025
How High Quality Short-Form Screen Media Is The Key for Kids
Description:
Have you ever wondered how screen time can be used for good with little ones? In this presentation, Dr. Zachary Stuckelman, Ph. D. will overview the research on how screens influence preschoolers' behaviors, the current role of YouTube in the lives of kids, and hone in on how the media industry can capitalize on the prominence of short-form media content to support the building blocks of this age group's mental health. Additionally, data showing how Zip and the Tiny Sprouts, a short-form YouTube series from Tiny Souls Media, has already begun to benefit preschoolers and their families!
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Speaking abilities: https://www.youtube.com/watch?v=QBYXJgCfGWM&pp=ygUSemFjaGFyeSBzdHVja2VsbWFu
Takeaways
- Screens are the medium, not the message: Quality of content play a much more important role for children's development than the devices, themselves.
- YouTube is currently the leading platform for children when it comes to consuming media, and this must continue to be capitalized on in the industry.
- Short-form media content can be a powerful tool for young children's social-emotional development, as shown from research on Zip and the Tiny Sprouts.
Speakers
- Zachary Stuckelman, Head of Research and Curriculum Development, Tiny Souls Media
Organizer
Zachary Stuckelman, Head of Research and Curriculum Development, Tiny Souls Media
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